Julia Parry, VP of Business Development and Downstream at Harmoniz, talks about Harmoniz Select – a special selection of collaborative projects that showcase how food tastes better together. Harmoniz Select varieties, which ToBRFV-resistant tomatoes, will be presented in Berlin.
Julia Parry, from Harmoniz.
"Basically, Harmoniz Select is an ambition to offer our best and most delicious varieties to consumers at their full potential. We invest heavily in R&D, as we strive to improve flavour and end-consumer quality alongside plant performance, because flavour and quality are key to establishing healthy eating habits that increase fresh consumption. Food must be delicious! However, breeding a great variety is only half the story: it is also essential to have great growers and partners along the supply chain."
Harmoniz Select's added value for consumers and growers
"Our added value is our overarching focus on improved flavour and quality. We want consumers to enjoy our delicious varieties every day of the year at their full potential. Food should be a pleasure, both for the eyes and the tastebuds. We partner with selected growers who share our passion for tasty food, offering them our standout varieties."
Harmoniz team visiting facilities in Sandwhich, Kent in the UK.
Why the Harmoniz Select initiative?
"Harmoniz is a unique company with a strong sense of identity and vision. We know we are selling food - every seed we sell will eventually become fruit that someone will eat. We want to be proud of the eating experience we provide our consumers, and therefore we focus on fruit flavour, eating texture, quality and long-lasting freshness. Harmoniz Select is a natural evolution of this ambition, aiming to bring together the expertise of the entire food chain to deliver a better and more consistent consumer offer."
"Harmoniz has invested significantly in bringing expertise from the world of fresh produce into its core operations; this unique approach was the conduit for Harmoniz Select. What we are trying to achieve is extremely difficult and requires a deep understanding of both food chain and consumer. We look for unique consumer propositions, or, in other words, memorable varieties that delight the consumer in terms of flavour and appearance. Once we've defined our consumer offer, we work to find the partners that best fit our year-round proposition. We value partners who enjoy long-term collaborative work and look forward to winning together. The variety, growing conditions and route to consumer have equal importance in delivering a great consumer offer."
"We have a revolutionary snack product launching very soon, which embodies everything that is great about Harmoniz Select. The concept was born through close partnership and a deep understanding of consumer needs. After embracing the idea, our teams worked tirelessly to breed, trial, select and hone the perfect variety to meet this consumer requirement, while also solving production challenges," concludes Parry.
For more information:
Julia Parry
Harmoniz Select
www.harmonizseed.com