Provenance Propagation Australia, a relatively new player in the plant propagation industry, has an innovative approach to vegetable plant cultivation. Founded just 18 months ago, the company specializes in protected cropping crops, such as tomatoes, cucumbers, eggplants, capsicums, and grafted watermelons. Dr. Jack Thomas Mooney, the CEO, shares about their unique methods, the company's growth trajectory, and the challenges faced in the industry.
"Our facility is quite modern," says Dr. Mooney. "We use a mobile container growing system where the plants are always moving around, ensuring they get the best conditions possible. We propagate about 90% of our crops through rockwool, which helps create an optimal environment for our plants. We also focus heavily on sustainability by recirculating all the water we use."
"We're purely focused on propagating young plants for growers across the country," he adds. Our seedlings reach clients all along the east and southern coasts of Australia—from South Australia to Queensland." By partnering with reliable freight companies, Provenance Propagation ensures its plants reach growers quickly, even in remote regions where it can take several days for deliveries to arrive.
Market uncertainties and the way through
While its domestic focus may seem limiting, Provenance Propagation faces unique challenges tied to Australia's size and the state of its agricultural industry. "The biggest challenge is the volatility in the market, especially with the recent outbreak of the rugose virus," Dr. Mooney shares. "This virus has thrown many producers into uncertainty. For propagators like us, it's a constant risk of whether the virus will infiltrate our business."
Provenance Propagation works closely with reputable seed companies, striving to ensure that the plants they deliver are of the highest health standard. Regular water analysis is conducted to ensure optimal growing conditions. "Every month, we have our water tested and interpret the data from a phytosanitary point of view," he says. "We take every precaution to prevent the introduction of plant pathogens into our nursery. With the virus being a big threat across Australia, we've implemented strict biosecurity measures to safeguard our crops."
Implementing the correct structures
Despite these challenges, Dr. Mooney remains optimistic about the future of his company. "As a startup, it's been a lot about getting the right people on board, setting a high standard of quality, and ensuring financial viability. It's all about finding that balance," he explains. "The industry is going through some tough times with the virus, but we're learning to adapt."
Provenance Propagation's focus on biosecurity stands out in a market where many propagators rely on plastic greenhouses. Dr. Mooney explains that his company is unique in its use of glasshouses, making it the only open-market propagator on the east coast of Australia using such a high-tech facility. "Our glasshouse allows us to maintain high hygiene standards," he notes. We use specialized hygiene stations from Royal Brinkman and employ techniques like menofloratus cleaning tables and floors to ensure everything stays sterile."
Growing in plants and size
Provenance Propagation is preparing for expansion. "We have some exciting plans coming up in the next couple of weeks," says Dr. Mooney, revealing their plans. "We're about to break ground, and there will be excavators on-site preparing the land for the next phase of our growth."
The company is moving forward with civil preparations for its planned Phase 2 expansion. "Our proposed 2-hectare development will help us to better serve our growing clientele across Australia by expanding production capacity and integrating advanced automation," he says.
Dr. Mooney notes this expansion will support the company's mission to expand and meet the growing demand for high-quality vegetable plants.
Despite the uncertainties caused by the Rugose Virus, Dr. Mooney remains confident that Provenance Propagation will continue to grow. "One of the most important things we've learned is that the trust we build with our clients is key," he says. Provenance Propagation is committed to delivering high-quality plants, striving for continuous improvement, and maintaining the highest standards in biosecurity, ensuring that we stay at the forefront of the industry despite the challenges."
"We're ready to grow, and we're committed to the work we do. There's a lot of uncertainty in the industry, but it's also an exciting time to be part of it," he concludes.
For more information:
Provenance Propagation
Jack Mooney, CEO
jack@provenancecorp.com
www.provenancecorp.com