The latest data on British apple sales in January 2025 highlights Tesco as the leading retailer, purchasing the highest volume from BAPL growers. Sainsbury's and Lidl followed, securing the second and third positions, respectively. Aldi and Asda also showed strong demand, contributing significantly to total sales. Meanwhile, premium supermarkets such as M&S and Waitrose recorded moderate sales, whereas Coop, Morrisons, and Iceland ranked lower. The "Others" category, representing smaller or independent retailers, accounted for a minor share of total apple sales.
These figures reflect the continued dominance of major UK supermarket chains in the fresh produce sector, with discounters like Lidl and Aldi maintaining a strong presence. Tesco and Sainsbury's leading positions suggest that mainstream supermarkets remain the primary choice for consumers purchasing British apples. Meanwhile, the relatively lower sales in high-end and smaller supermarkets could indicate pricing differences, supply chain constraints, or consumer preferences for bulk purchases in larger retail outlets. As demand for locally sourced produce grows, future trends may see further shifts in retailer performance within the British apple market.
To view the full report, click here.
For more information:
British Apples and Pears
Tel: +44 01507 353778
Email: admin@britishapplesandpears.co.uk
www.britishapplesandpears.co.uk