Aartsen Fruit and Vegetables is entering into an exclusive partnership with South African-based citrus marketing and branding specialist, Fruitalyst. The agreement will now give Benelux citrus lovers access to globally enjoyed ClemenGold premium mandarins, LemonGold seedless lemons, and NavelGold oranges.
''With this unique collaboration, Aartsen aims to expand its market offering in the Benelux and provide customers with these premium brands'' says Menno van Breemen CCO of Aartsen. Together, we will ensure even better availability and service for our customers. Our new partner brings knowledge and products that perfectly align with our ambition to provide the best quality and service to our customers. With this partnership, we continue to innovate and grow.
Nico van Schalkwyk adds; "this partnership with Aartsen will allow our brands access to a market leader, selling through a unique format, in the Benelux. We are excited about the prospect."
Next to the cooperation with the so-called Gold Family from South Africa, Aartsen will cooperate with Core and ZZ2 on avocados under the Aartsen brand; Mamba.
For more information:
Menno van Breemen
Aartsen
menno.van.breemen@aartsen.com
www.aartsen.com
Nico van Schalkwyk
Fruitalyst
nico@fruitalyst.com
www.fruitalyst.com