Cherry exports from New Zealand have reached over 5000 tons for the first time, despite cooler summer conditions in the southern regions. Some growers noted this as their most productive season since 2017 when many last experienced a bumper crop.
Cromwell grower Simon Webb highlighted that the high cost of living is influencing domestic fruit sales. "The cost of living is hitting home and where there is a special on the fruit is really moving, but otherwise it's not," he stated. Despite economic challenges, the quality of his fruit, including peaches, apricots, nectarines, and plums, remains high due to favorable weather conditions.
Heritage fruits like greengages have gained popularity this season, with roadside stalls in the Teviot Valley actively selling them. Simon Webb reported that his greengage crop performed well in the market. Additionally, the new NZSummerfresh apricot varieties, particularly the summer 'blaze', are showing promise for international markets.
Source: The Central App