Maf Roda Group has announced the acquisition of Strauss, a company specializing in processing and automation of the horticultural sector. Based in Germany, Strauss is recognized for its approach to asparagus technology, representing a strategic expansion for Maf Roda, allowing it to diversify its offering and strengthen its presence in key markets.
The acquisition, which was formalized at the end of 2024, allows Maf Roda to expand its presence in the asparagus sector, a key product in the European market while gaining access to new technologies and specialized knowledge in this field. Strauss has extensive expertise in the processing of white, violet, and green asparagus, as well as leeks and celery. This knowledge adds significant value to Maf Roda Group, which expands its range of solutions to new products, opening up new business opportunities.
The Maf Roda Group, which already has an international track record in more than 60 countries, strengthens its strategic positioning by establishing a direct presence in Germany, one of Europe's key agricultural markets. This new location will allow the company not only to expand its offer with global solutions for these products but also to reinforce its commitment to a quality proximity service. With this new center in Germany, the company is able to get closer to its customers in the region, offering a more efficient service, optimizing response times, and improving customer service.
This move aligns with the group's long-term vision of remaining at the forefront of technology applied to the agri-food industry, driving digital transformation and automation of the post-harvest value chain globally.
For more information:
María Cabello
Maf Roda
comunicacion@mafroda.es