Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.
Thanks!

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

Expansion from fresh into frozen products as well as snack category

WP Produce expands its line of fresh produce to the frozen category and snack category with Desbry® Frozen Hawaiian Plantains and Desbry® Malanga, Yuca, and Plantain Chips.

Adding to the company's offering of tropical and exotic fruits and roots, including newly introduced fresh Hawaiian plantains, Desbry Frozen Hawaiian Plantains offers high-quality produce frozen at peak ripeness, with added convenience for wholesale, food service, and retail shoppers. The new line of veggie root chips offers a health-conscious, portable snack with minimally preserved Desbry Malanga, Yuca, and Plantain Chips, offered in flavors like garlic, lime, sweet, and spicy.

The new line of veggie root chips offers a health-conscious, portable snack.

"Produce plays an integral part in fresh and nutritious food consumption patterns and while we are always bringing forth produce variety, like our fresh Hawaiian plantains, now we are also making it more convenient," said Christopher Gonzalez, VP of sales, WP Produce. "These products offer premium, restaurant quality options, diverse flavors, and simple ingredients. Layering trends with our robust produce inventory, we are innovating how our tropical and exotic produce varieties are consumed."

"We are delivering on the convenience and perishability factor among wholesale and retail consumers seeking health-conscious frozen foods, and snacks that are gluten-free, and non-GMO," added Desiree Pardo Morales, VP of WP Produce and founder of direct-to-consumer sister company Tropical Fruit Box. "The root chip segment is expected to grow to $10.8 billion by 2030. While there are different root vegetables that can be made into chips, ours guarantee crunchy goodness with fewer ingredients."

WP Produce root veggie chip wholesale offerings, with preferred custom sizing available, include Desbry Malanga Lime, Malanga Lila, Malanga Blanca, Malanga Blanca & Lila Mix, Yuca, Plantain, Plantain Garlic, Sweet Plantain (maduritos), and Plantain Spicy with Lime. The all-natural, gluten-free, non-GMO, and kosher snacks are made with just three to four fresh ingredients and are available for retail and food service customers.

Desbry Frozen Hawaiian Plantains, a plumper variation of plantain or Hua Moa, are crafted with just three natural ingredients to make fresh and crispy tostones. These plantains embody the spirit of island cuisine and come in 2-pound bags with custom sizing available.


The Desbry Tropical avocado.

"Frozen lasts longer, is budget-friendly, and has all the nutritional value of fresh," said Pardo Morales. "With the growth of the U.S. frozen food market, consumers are increasingly looking for clean, plant-based frozen foods prompting innovation for healthier alternatives."

The company offers a comprehensive merchandising methodology with efficient supply chain sourcing from Florida, the Dominican Republic, and Central and South America. This ensures an abundant supply year-round, including on its core Desbry Tropical Avocado, which is larger in size and slower to oxidize, and the frozen product and snack chips.

For more information:
WP Produce
Tel: +1 (305) 326-8333
https://wpproduce.com/

Publication date: