Fruit Attraction São Paulo: A new strategic meeting point for Latin America

Fruit Attraction São Paulo's second edition started with a dynamic atmosphere and a notable expansion over the previous year. From a single pavilion in its first edition, the event has gone on to occupy two, reflecting the growing interest of producers, buyers, and international visitors.

Unlike 2024, there has been a substantial increase in attendance from day one this year. According to exhibitors, there was a steady and higher flow of visitors than in the previous year. They also said they expected a greater movement in the following days, as many international attendees were just arriving.

© Diana Sajami | FP.comOne of the highlights of this edition was the participation of foreign delegations, such as Italy and representatives from Chile, Argentina, and some Central American countries. This diversity reinforces the idea that the event can position itself as a regional meeting point for the South American fruit and vegetable sector.

"This year's edition is much bigger. There's a much larger participation of producers who have a relevant importance in Brazil's fruit sector," stated Francisco Vieira of the Brasil Melon company. The fair also allows producers to connect with new buyers who do not normally attend fairs in Europe or North America, which opens up new business opportunities, he added.

Regional exhibitors valued São Paulo's strategic location. "It is an important position to attract visitors and buyers from all over South America, including Central America, and part of Mexico," an exhibitor stated. Its geographical proximity facilitates the participation of producers from the continent who would otherwise not have the opportunity to attend more distant fairs.

The general atmosphere has been positive, consolidating the Fruit Attraction São Paulo's space in the international fairs' calendar. While Fruit Attraction São Paulo still does not compare in size with events such as Fruit Attraction Madrid or Berlin, some attendees recalled that these events also began on a small scale and grew over time. Fruit Attraction São Paulo's evolution seems to follow the same line.

Italy's participation and the Chilean exporters' interest are signs that the event is beginning to gain international relevance.