The Fruit Forum Congress, convened during Fruit Attraction, addressed the integration of Brazilian fruit farming into the global market. The panel, "Exploring New Horizons: Strategies to Expand Your Business in the Global Market," featured experts examining the challenges and opportunities for Brazil in international trade.
The panel included Roberta Aviz from Sebrae's Market Access Unit, Sérgio Ferreira of ApexBrasil, and Rodrigo Alex Goessel da Matta from the Brazilian Confederation of Agriculture and Livestock (CNA). They noted that Brazil, despite being a top fruit producer, exports only 2.5% of its production, ranking 24th globally. In comparison, Chile and Peru export larger volumes with smaller domestic outputs.
Sérgio Ferreira highlighted the economic and social role of fruit farming, especially in Petrolina, a key area for grapes, mangoes, guavas, and melons. He linked the city's high Human Development Index (HDI) to fruit farming, stating that it integrates modern technology and skilled labor in smaller areas than major agribusiness sectors like soybeans. This model, requiring human and social capital, influences nearby urban centers positively.
Ferreira also mentioned the "Fruits of Brazil" initiative by ApexBrasil and ABRAFRUTAS, which increased sector exports from $500 million to $1.3 billion over a decade.
Roberta Aviz outlined steps for fruit producers entering the global market, emphasizing planning, market awareness, internationalization strategies, export pricing, and product adjustments. She stressed participating in international trade fairs like Fruit Attraction for business opportunities.
Rodrigo Alex Goessel da Matta discussed the CNA's Agro.BR project, which prepares small and medium-sized producers from non-traditional sectors like fruits and coffee for export. He noted Brazil's strong domestic demand often deters exports, highlighting the need to mobilize and train producers. CNA's offices in Shanghai, Singapore, and Dubai, with a new one in Brussels, aim to boost Brazilian agricultural exports.
The panelists focused on industry challenges, particularly phytosanitary barriers. They advocated for customized export strategies and compliance with international standards, including securing certifications.
The discussion emphasized initiatives to internationalize Brazilian fruit farming, enhancing competitiveness and export potential.
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Source: Datamar News