Wholesum recently hosted its company-wide strategy event on April 30th, titled Steps Towards Progress, uniting employees from across the organization in a display of shared purpose, collaboration, and ambition.
The event served as a platform to unveil the company's strategic direction for the coming years, grounded in the company's vision, mission, and purpose. With a focus on transformation, innovation, and sustainable growth, the strategy introduced new initiatives, long-term projects, and a set of cross-functional strategic teams that will lead the company into the next few years.
© Wholesum
Five strategic teams were introduced during the event, each spearheading a core area of growth, advancing key objectives including innovation, market intelligence, labor and technology, and other priorities. These teams are charged with developing and executing initiatives that align with the company's values-driven culture and long-term goals.
One tangible outcome of this strategic approach was the inaugural Vendor Recognition Ceremony, a new initiative led by one of the strategic teams focused on deepening partnerships within the supply chain. For the first time, Wholesum recognized six vendors based on a newly developed, cross-departmental scoring system that evaluated performance in areas such as service quality, ethical practices, delivery reliability, pricing, and collaborative support.
"Vendors play an essential role in our success and the execution of our strategic priorities," said Theojary Crisantes Jr., chief operations officer during the ceremony. "They are a critical part of our interconnected supply chain, and this event was an opportunity to recognize their contributions and share our strategic vision so we can continue building mutually beneficial relationships."
© Wholesum
Recognizing top vendors by farm exemplified the company's commitment to partnership and accountability across its stakeholder community. The company believes that when vendors understand its direction, particularly in areas like sustainability or innovation, they are better equipped to contribute ideas and materials that align with evolving needs.
Honorees included:
- International Paper Co
- JDR Transport, LLC
- Celulosa y Corrugados de Sonora, S.A. de C.V.
- Agri-Packing Supply, Inc.
- Koppert
- Fast Acrylic, LLC
"This kind of collaboration doesn't happen by accident," said Wholesum's chief commercial officer, Ricardo Crisantes. "It's the result of shared values, continuous dialogue, and a commitment to excellence."
Led by the company's leadership team, Steps Towards Progress emphasized that every role, internal and external, contributes to a larger shared purpose. "We are all interconnected in this process," said Ricardo. "Our progress depends on our ability to move forward together."
For more information:
Joanna Jaramillo
Wholesum
Tel: +1 (520) 455-7589
[email protected]
https://wh.farm/
