The Sweet Sensation pear is gaining with European retailers each year. That's why The Greenery wants to gradually expand the Sweet Sensation acreage by approximately 200 hectares. Another Dutch company, TreeQuattro's expertise, and network will provide added value.
Rob van der Weele, right, and Jan van Ingen signing the partnership agreement.
"We've signed on the dotted line"
This partnership between The Greenery and TreeQuattro was recently made official. Jan van Ingen, TreeQuattro's director, and Rob van der Weele, The Greenery's Product Manager, signed the agreement. It's valid for at least three years. But, both parties intend to continue working together after that.
Rob says, “This cooperation means we can help farmers interested in planting Sweet Sensation trees, quickly and professionally. We can provide them with planting information too."
“The Sweet Sensation pear has proven itself on the market. That's why we're prepared to use our network, knowledge, and experience. We will market this concept variety's acreage. Together, we'll ensure that the Sweet Sensation acreage grows," adds Jan.
The Greenery will provide information to those interested in planting these trees. That's about this pear's market potential and expected returns. TreeQuattro will ensure that sufficient trees are available at the right time. It will guarantee quality and timely delivery of the trees. TreeQuattro can help growers with questions about the trees' availability.
For more information:
The Greenery
Email: [email protected]
Website: www.thegreenery.com