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Tony Derwael, of Bel'Export:

"Sales were delayed for too long, resulting in a saturated market"

So far, there had been nothing but optimism regarding Belgian pears, but a tense end to the season now seems to be unfolding. Tony Derwael, of Bel'Export says that "everyone seems to have been a bit too optimistic, and this has resulted in a surplus of pears. Thus, there are significant stocks available for the last few months."

"I always say that people in the fruit business have short memories. We have seen a similar situation before with onions. Last year was really good for pear producers because the market was completely empty. The stocks were cleared in the first half of the season and, moreover, fewer imported pears were available due to a disappointing overseas production. As a result, Belgian pear prices rose above 2 euros and people made a lot of money. This year, however, the situation is completely different, and that needs to be clear."


A selection of pears in Italian stores. There is little room for the Conference, says Tony.

"If the supply arrives now gradually in the market, everyone will still get decent prices of around one euro," says Tony. "However, the new season is also starting a few weeks earlier, resulting in an even shorter marketing period. We will have about 10 weeks, and then we'll be done. It will be difficult to sell by then."

"I was in Italy last week for Macfrut and also visited some stores, which had imported pears from a wide range of origins. Since there were few pears available here, causing them to reach high prices, the sights were set on other markets. I think it's difficult to make room for Conference pears here now. The market is simply very full, and that is reflected in the prices, which are dropping slightly every week. Exactly the opposite to what we had last year."

Apples in a good position towards the end of the season
On the other hand, the trader is optimistic about apples. "We're actually seeing an upward trend there. Sales have been good in recent months, as expectations were not as high. Moreover, there has been a smaller Elstar production, which has made room for the Jonagold. A lot of Elstar is eaten in the Netherlands, which is why the Jonagold has gained ground more easily abroad. We also have a longer marketing window there that allows us to sell until August. A big difference, compared to pears."

For more information:
Tony Derwael
Bel'Export
Neremstraat 2
3840 Borgloon - Belgium
Tel +32 12 440 551
[email protected]
www.belexport.com