In the last four years, Aldi has increased its vegetable sales by 34.2%. The supermarket chain continues to grow in Spain with quality fresh produce of domestic origin sold at the lowest possible price. Thanks to this strategy, Aldi has increased its fruit and vegetable sales by 11.69% between June 2023 and May 2024 compared to the same period of the previous year, according to internal company data.
More and more Aldi customers are purchasing these products. According to the company, 4 out of every 10 purchases include at least 1 fruit or vegetable piece. These products have also allowed Aldi to attract new customers. In the last two years, the supermarket chain has gained more than one million fruit and vegetable buyers (1,037,345), according to Kantar Worldpanel.
85% of Aldi's vegetables are of domestic origin.
Thanks to its strong relationships with domestic suppliers, 85% of the vegetables offered by Aldi in Spain are of Spanish origin. The company guarantees the highest quality at the best possible price for these products, while always respecting the value chain. In fact, Aldi's fresh fruit and vegetables are 11% cheaper in terms of price paid compared to the average for the Spanish market, according to Kantar Worldpanel data from late April.
Fresh produce is a strategic category for Aldi that illustrates the company's philosophy of guaranteeing the supply of quality products from domestic producers (80% of its entire range) and always at competitive prices.
The quality of fresh produce can persuade consumers to choose a supermarket
Fresh produce continues to represent a significant part of the purchases of Spanish families. The 6th edition of Aldi's Fresh Produce Observatory revealed that, in 2023, up to 4 out of every 10 euros spent in groceries were spent in fresh produce, i.e. 43% of the annual food expenditure. Fruit and vegetables remain the most important products in the category, accounting for 63% of the volume and 35% of the expenditure.
When choosing fresh produce in the supermarket, value for money (72%), quality (50%), price (49%) and appearance (47%) are the four main factors taken into account. The Aldi study also shows that the quality of fresh produce is ranked as the fifth most important factor when it comes to choosing where to do the weekly groceries, behind only proximity to the store, discounts and good prices in general.
For more information: www.aldi.es
In the last four years, the chain has increased its vegetable sales by 34.2%