With the new "VIELER Vending Solutions" programme, VIELER is now adding intelligent, digital components to its range of lifting and tilting fittings for the refrigerated cabinet industry and shopfitting. By offering process-orientated software, a package of intelligent sensors and sophisticated display solutions, shelves and display cabinets can now be transformed into intelligent information sources and interfaces for customers and shop operators as required.
"If a baker wants to build a display case, for example, we can supply the components that inform them in good time that the bread roll compartment will soon be empty and they need to replenish it," explains Peter Michels, Innovation Manager at the Iserlohn-based company. "With the VIELER system, this can also be expanded to such an extent that the display case even functions as a self-sufficient sales system and automatically charges the end customer's credit card for the goods removed, which they have presented to the system in advance for approval."
The self-service system can also be purchased as a complete "turnkey" system and has already successfully established itself in several segments of the food industry. In close cooperation with P2Raumdesign, the process is now also being launched in the direct marketing sector, for example for fruit and vegetables. With the self-sufficient, staff-independent vending system, the aim is to offer a solution to the increasing staff shortages and meet the trend towards flexible opening hours, reports Peter Michels.
Peter Michels (second from right) together with the co-operation partners of P2Raumdesign at this year's Fruchtwelt Bodensee in Friedrichshafen. According to Michels, the core system with the refrigerator is the most popular, followed by Vieler Shelf, the solution with the aforementioned display case.
The new portfolio now includes the "VIELER Shelf" vending display case and the fully self-sufficient "VIELER Fridge" vending refrigerator. Michels: "The display case is non-refrigerated and equipped with flaps, which is why it is also ideal for non-food items. A complete system of this kind for complicated, sophisticated food products such as salad bowls or quinoa salads has not yet been available on the market. Although both devices at the front are the hub to the end user, they are still a small part of the overall process."
Application potential in the area of farm markets
Together with cooperation partner P2Raumdesign, the process was presented to trade visitors at this year's Fruchtwelt Bodensee in the area of direct marketing with fruit and vegetables. "Our systems are not particularly inexpensive. So if you only want to sell cabbage and turnips, an open checkout is enough. If, on the other hand, you also market additional items such as drinks, spirits or meat alongside fruit and vegetables, it is worth using our solution. Accordingly, we see interesting application potential in the area of farm markets in the form of a shop-in-shop solution. It would therefore also be conceivable to operate on two tracks by continuing to work with an open checkout for the lower-priced products and only marketing the higher-priced items via the self-service cabinet. We also see potential for use in canteens and communal catering, as staff shortages are becoming more and more noticeable here too, and our process and the associated increase in efficiency and predictability mean less spoilage in the end. The latter is particularly important, especially for higher-priced products."
For more information:
Peter Michels
Vieler International GmbH + Co KG
Stenglingser Weg 65
D-58642 Iserlohn
Phone +49 2374 52-228
[email protected]
www.vieler.com
Jürgen Beyer
p2raumdesign GmbH
Zimmerer Höhe 31
74226 Nordheim
Phone +49(0)7133-2025-261
Fax +49(0)7133-2025-199
[email protected]
www.p2raumdesign.de