Kim Chackal, the woman behind Equifruit's marketing and sales growth, has been promoted to vice president, sales & marketing for the company.
Chackal joined Equifruit in December 2014 on a five-hour/week contract in a "let's see if this is a fit" agreement. It was. She moved from sales rep to sales manager, and in 2019, took on responsibility for Equifruit's marketing as well in her new role as director, sales & marketing. In 2020, she managed a major rebranding project and has since overseen award-winning in-house marketing campaigns. In 2023, she became a co-owner of the business and joined Equifruit's board.
Kim Chackal.
"Thanks to Kim's keen commercial sense, Equifruit has grown 20-fold since her arrival – which translates into significant impact for the small producers and plantation workers we advocate for," said Equifruit president Jennie Coleman. "She is laser-focused on achieving global Fairtrade banana domination, but her ambition is communicated through warmth, humor, and a genuine desire to change the world. I'm quite certain she's the only produce executive in history with the chutzpah to be photoshopped riding a shark to sell more Equifruit Fairtrade bananas."
"I wake up each Monday morning excited to go to work. That says it all," Chackal said. "I have an incredible business partner in Jennie, who has supported my professional development since day one. We have built a team that is kind, hard-working, and excited to be part of the Banana Badass movement."
Chackal and her team will exhibit at the Organic Produce Summit July 10-11 in Monterey, California and they invite attendees to visit booth #318 for an Equifruit photo-op and to congratulate Chackal on her promotion.
For more information:
Kim Chackal
Equifruit
Tel: +1 (514) 993-7736
[email protected]
www.equifruit.com