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BerryWorld Growers & Varieties Sweep Awards at National Cherry and Soft Fruit Show

BerryWorld, a berry producer-marketer, was delighted to see its growers sweep numerous awards at the prestigious National Cherry and Soft Fruit Show last week. The award-winning berries were supplied by BerryWorld's growers: Edward Vinson, Withers Farm, and Tasker Partnership.

The growers clinched top honours in several key categories:

  • Best Exhibit of Strawberry: Eves Joy – from Edward Vinson
  • Best Exhibit of Raspberry: BerryWorld Jewel(R) – from Edward Vinson
  • Best Exhibit of Everbearer Strawberry: Eves Delight 2 – from Edward Vinson

Best Supermarket Strawberry Pack:

  • 1st Prize: Eves Delight 2 - grown by Wye Fruit (Withers Farm)
  • 2nd Prize: Eves Joy - grown by Tasker Partnership
  • 3rd Prize: Eves Delight 2 - grown by Tasker Partnership

BerryWorld raspberry varieties also scooped further awards:

  • Best summer fruiting variety 1st and 2nd place to BerryWorld Jewel(R) and BerryWorld Ruby(R) respectively.
  • Best UK bred variety 1st and 3rd place to BerryWorld Jewel(R) and BerryWorld Ruby(R) respectively

As a sponsor of the event, BerryWorld was delighted to discover that winners, Edward Vinson, would be delivering the award-winning berries to Buckingham Palace for the Royal Family's enjoyment, underscoring the exceptional quality of the fruit.

Graham Clarkson, Breeding Director at Edward Vinson and BerryWorld Plus, commented, "These awards validate our breeding program's focus on developing varieties that excel in yield, flavour, texture, and shelf life. This recognition drives us to continue innovating."

This achievement holds particular significance as BerryWorld celebrates its 30th anniversary in the berry industry this year. The company's UK Technical Director, Stefan Rusev, stated, "These awards are a testament to three decades of dedication to berry innovation and the ongoing commitment by our top-tier growers to deliver superior taste and quality to consumers."

The success at the National Cherry and Soft Fruit Show reinforces BerryWorld's position as an industry leader and innovator in soft fruit cultivation and variety development, adding to its expanding collection of varietal accolades from the International Taste Institute.

For more information:
Charlotte Knowles
BerryWorld
www.berryworld.com/en-gb/berries/varieties

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