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Boosting Colombian passion fruit consumption in Europe

The demand for passion fruit continues to grow among European consumers, according to Ocati®, a leading Colombian exporter which has seen its success worldwide driven by this fruit. The company offers its clients the highest quality passion fruit varieties all year round.

"Although we grow a wide range of exotic fruits, we specialize in passion fruit. By focusing our efforts in this way, we can channel our energies more efficiently and guarantee quality, innovation and sustainability," says Daniela Vesga, the company's foreign market analyst.

The European markets have a prominent place in this export strategy. "Our European customers have constantly shown enthusiasm for our passion fruit varieties. This strengthens our conviction in their huge potential in the European markets," says Vesga.

Ocati believes that providing information about its great nutritional benefits, offering tastings so that consumers can get used to its surprisingly sweet and sour taste, and ensuring the product remains available on retail shelves are the keys to the future growth of this product category in Europe.

"We are expanding our network of producers through strong partnerships with the best growers in each of Colombia's regions. By being present in areas with different climates and planning the production together with the growers, we obtain larger volumes and can ensure the year-round supply of a high quality product," says Vesga. "All this, combined with our more than 36 years of exporting experience and the investments we have made in technology and sustainability, puts us in an advantageous position to serve our clients 365 days a year," he says.

Professionals interested in learning more about the best passion fruit will have a chance to do so at Fruit Attraction, Madrid, by visiting the Ocati® stand in Hall 10, G24. There they'll be able to interact with the sales team, discover the secrets behind each process and get to grips with the company's commitment to Colombian agriculture.

Of course, they will also have a chance to taste its wide range of passion fruit varieties of the highest quality, from the most traditional to the newest variants, exclusive to Ocati®, which are larger, sweeter and fuller on the inside.

For more information:
Ocati
(+57) 601 884 4433
Km 2 via Chía a Cota, Colombia
[email protected]
https://ocati.com/es/inicio/

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