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The Livie Dispenser by Sekoya -

Blueberry breeder introduces new blueberry dispenser for retail use

Sekoya® initially developed the Livie™ Dispenser as an answer on the new European Packaging and Packaging Waste Regulation (PPWR), getting close to becoming EU law. As of 2030, several types of single-use plastic packaging will be banned, including disposable packaging for <1.5kg fresh, unprocessed fruits and vegetables. "Now we see a lot of new opportunities popping up with this device, says Hans Liekens, Sekoya Value Chain and Retail Manager.

The Livie dispenser is a simple cooled unit which contains 3 kg of fruit, easy to clean and no contact with the fruit during filling due to a patented 'Eco Box'. There is an option to add a fridge in form of a pedestal below the dispenser which can hold 4 Eco Boxes with a total of 12 kg of fruit for easy refill in store. These volumes are based on average sales per store today to minimize refill hassle.

The Livie dispenser only function with Livie selected blueberries that meet a defined quality standard – size and firmness are crucial not to end up with marmalade. "Our Livie dispenser creates a significant step forward in blueberry availability, wherever you go," states Liekens.

The unique option this device gives is the freedom for a supermarket or food service player to choose a consumer pack that fits their consumer needs: 3 size options are available (small/medium/large cups), and each organization can decide which packaging material aligns best with their sustainability strategy (reusable, compostable, or recyclable).

Sekoya has been active in snacking blueberries since 2020 by offering big, crunchy, and tasty blueberries with a long shelf-life, 52 weeks a year.

For more information:
Hans Liekens
Sekoya
Tel: +32 477 531 529
[email protected]
www.sekoyafruit.com

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