In alignment with the 2024 Chinese Farmers' Harvest Festival, JD.com has initiated its Agricultural Specialties Shopping Festival in Beijing on September 19. The event, now in its third year, showcases 107 categories of agricultural products from over 2,000 production areas across China, backed by a 1.5 billion RMB investment in subsidies and marketing efforts. This initiative underscores JD's strategy to become the premier platform for China's agricultural goods, featuring exclusive promotions on products like Inner Mongolian grass-fed lamb and Wuchang rice.
JD Super, the supermarket division of JD, is utilizing its self-operated business model to deliver high-quality, locally sourced agricultural brands to consumers. This includes a "Direct from Source" model aimed at minimizing supply chain issues and ensuring fast delivery of fresh goods. The model, which now offers over 16,000 types of agricultural products, involves a rigorous quality assurance process to maintain safety and reliability.
JD's rural development strategy, initiated in 2014, focuses on enhancing the agricultural supply chain and has led to the creation of specialty brands such as "Running Chicken" and "Suqian Hairy Crabs." The company's "March-to-Rich" initiative, aimed at boosting rural economic output, has already surpassed its one trillion RMB goal, significantly benefiting rural households and contributing to economic growth.
Source: Jingdong Corporate Blog