A grape variety known as Shine Muscat is being recognized for its role in changing the perception that farming lacks profitability, according to officials in Yamanashi Prefecture. This shift in perspective is believed to be a contributing factor to the increase in new farmers, predominantly younger individuals, moving to this mountainous region of central Japan. Yamanashi, celebrated for its fruit production, has become a popular choice for these new farmers, with many opting to cultivate grapes, peaches, and plums.
In fiscal 2023, Yamanashi Prefecture saw a record number of 344 individuals embarking on farming careers, an increase of 13 from the previous year, and marking the highest figure for the fourth consecutive year. This year also continued an eight-year trend of the number of new farmers surpassing 300. Out of the 344 new farmers, 201 decided to focus on fruit cultivation. Among these, 157 are operating independently, while the remainder are employed by agricultural corporations. Notably, about half of the independent farmers are new to the field, with others having left urban areas or retired individuals seeking new beginnings in agriculture.
Statistics reveal that a significant majority, 79 percent of independent farmers and 41.2 percent of those employed by others, have chosen fruit cultivation. The demographic of new farmers is predominantly young, with around 70 percent being in their 40s or younger. The appeal of Shine Muscat grape cultivation has seen a notable increase in the number of self-employed farmers since its listing as a variety in 2006, attributed to its high profitability and growing popularity both domestically and internationally.
An official from the prefectural government remarked, "Shine Muscat grape is highly profitable, which has helped change perceptions that farming isn't lucrative. Farmers in the prefecture are skilled and grow all sorts of varieties to mitigate risks, which is another strength." He added, "I believe many people think that Yamanashi Prefecture is the best place to start grape cultivation." The record number of new employed farmers also reached 187, with many engaging in tomato and vegetable cultivation, second only to fruit in popularity.
Efforts by the prefectural government to consolidate farmland, including corporate involvement, have been highlighted as key factors contributing to job creation in the agriculture sector.
Source: The Asahi Shimbun