The Eastern European region has witnessed a 28% increase in fruit and vegetable imports from 2019 to 2023, amounting to $10 billion, with this figure not accounting for intra-regional trade. This insight was shared by Yevhen Kuzin, International Consultant and Horticulture Market Analyst at FAO, during an online training aimed at Egyptian and Moroccan exporters. The event, titled "Navigating the Eastern European fresh produce market. Opportunities for Egypt and Morocco", was hosted by FAO/EBRD for approximately 100 exporters from Egypt and Morocco on October 1, 2024, as reported by EastFruit.
Among the fastest-growing import categories in Eastern Europe are sweet potatoes, avocados, and fresh blueberries, signaling burgeoning market opportunities for both new and established suppliers, including those from Egypt and Morocco. Kuzin noted, "The actual presence of Egyptian and Moroccan products may be higher than official data suggests, as the region still imports large quantities of fruits and vegetables through re-exporting countries such as the Netherlands, Germany, or even Poland and Czechia."
In Eastern Europe, sweet potatoes are becoming increasingly popular, with countries like Ukraine and Romania developing small-scale production. Imports of sweet potatoes in the region have doubled over the past five years, surpassing 22,000 tonnes in 2023, with Egypt competing closely with the USA and Spain. Fresh blueberry imports have also seen a significant rise, nearly doubling from 2019 to 2023 due to increased off-season consumption. Morocco has become the sixth-largest direct supplier of blueberries, capitalizing on its unique seasonal advantage.
Avocado imports in the region have neared 100,000 tonnes in 2023, showcasing a diverse supplier base. Morocco, in particular, has tripled its direct exports to the region, reaching about 1,000 tonnes, although it remains outside the list of top suppliers.
Source: East Fruit