Zespri is in its seventh year as an exhibitor and sponsor for the IFPA Global Produce & Floral Show. Not only will attendees meet with regional and global colleagues, but they can hop into Zespri's photo booth for a picture with the KiwiBrothers™ characters. Visitors can also sample SunGold™ kiwifruit, green kiwi; and it's Kiwitinis.
"Our booth is always busy with excitement, and it is an extension of our omnichannel 'Taste the Obsession' campaign," says Jeanne Wilson, head of marketing for North America. "This year we elevated the campaign with the addition of our KiwiBrothers. We will see more of them next year across our full marketing mix, including in-store and point-of-sale materials. We encourage retailers to contact their Zespri rep to schedule a meeting. We are excited to share new merchandising opportunities and set programs for 2025."
The KiwiBrothers brand characters have been sharing their story through their rendition of the 80s pop hit song, "Kids in America". Consumers were entertained by this dynamic duo performing the song in TikTok videos; during Spotify's audio streaming; on connected TV platforms including Hulu, Disney, Peacock, Paramount, and YouTube; and through Facebook and Instagram posts. The campaign garnered over 1 billion impressions through paid media and PR activations. Additionally, over 2MM samples were distributed to consumers across the U.S. this summer at events, fitness studios, and through meal kits. Consumers also participated in grocery giveaways at sampling events.
Show attendees can hop into Zespri's photo booth for a picture with the KiwiBrothers characters.
In addition to driving awareness of Zespri Kiwifruit, the company's in-store displays, digital programs, and incentives propelled shoppers to purchase Zespri's Kiwifruit. "We have sold over five times the amount of dollar sales this season compared to the next largest competitor," says Bianca Fiedler, Zespri's trade marketing director. "The growth is driven primarily by SunGold kiwifruit with a +15 percent increase in dollar sales and 11 percent in volume sales vs. a year ago."¹
"We look forward to meeting with retailers and key industry leaders, showcasing our kiwifruit and spirit," says Wilson. To kick off the IFPA events, the company will co-sponsor the Welcome Reception where attendees can enjoy SunGold Kiwi-inspired dishes and cocktails and meet with the team. The company's employees will also sport creative costumes and contagious energy during the 5K race as both a participant and sponsor. SunGold Kiwifruit will be available for runners participating in the 5K race.
Attendees can stop by the company's booth #B4052 to sample kiwifruit and meet with colleagues to start planning for 2025. SunGold Kiwitinis will be served during Happy Hour, from 12 p.m. to 5 p.m. during both days of the show.
¹ Circana Total U.S. MULO – (Season to Date - Weeks Ending 9/8/24) and Numerator Total U.S. – Weeks Ending 9/1/24 
For more information:
Zespri
[email protected]
https://www.zespri.com