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Sinclair and Zespri joining forces on sustainable labeling

Sinclair and Zespri have launched a compostable fruit label that marks a step forward in produce packaging and environmental responsibility. The label meets composting standards worldwide, is disposable in a home compost bin and can be peeled off quickly and easily.

Details on the key features of the certified compostable sticker include:

  • Certified compostable: The home and industrial 'Finished Products' certification from TÜV AUSTRIA and the home composting certification from ABA and DIN CERTCO demonstrate that the Sinclair - T55 fruit sticker is safely compostable, breaking down and biodegrading completely without leaving harmful residues in the environment.
  • Consumer convenience and minimal packaging: The compostable sticker provides a minimal packaging solution that reduces consumer waste compared to other packaging. It can be disposed of in-home compost bins along with fruit peels and other organic waste, simplifying consumer waste management.
  • Durability with performance: With certification for its end-of-life performance the fruit sticker maintains Sinclair's standards for automated, high-speed application in the packinghouse and throughout the supply chain.

The application performance is equivalent to conventional plastic stickers. It provides conformity to adhere securely to fruits and vegetables, allowing essential product information—origin, variety, PLU, and barcodes—to be displayed with branding.

"We are thrilled to introduce the compostable fruit sticker certified by TÜV AUSTRIA, ABA, and DIN CERTCO as a 'finished product'," said Colin Woodward, CEO of Sinclair. "This is a unique achievement, and the industrial and home certification is a testament to our relentless pursuit of innovation and our dedication to supporting the fresh produce industry with environmentally conscious solutions. We believe this compostable label sets a new standard in produce packaging, reducing plastic waste and helping create a more sustainable future."

"Our collaboration with Sinclair reflects our commitment to embracing more sustainable practices across our global supply chain," said Zespri CEO, Jason Te Brake. "Exploring more sustainable fruit label options has been an area of considerable focus for Zespri over several years with our labels providing an important assurance to consumers that the fruit they are purchasing is authentic, safe, and high-quality Zespri Kiwifruit. We intend to change all of our fruit to this fully home compostable label with the transition to take place over the next year."

"We know consumers want to see us make progress towards more environmentally friendly labels and this compostable sticker not only meets their expectations but supports our sustainability goals by reducing plastic waste," said Jiunn Shih, chief marketing, innovation & sustainability officer at Zespri.

The certification process involved testing to ensure the sticker's compliance with stringent compostability criteria. The TÜV AUSTRIA, ABA, and DIN CERTCO certifications are recognized globally.

For more information:
North America
Wil Murray
Sinclair
Tel: +1 (559) 260-6854
[email protected]
https://www.sinclair-intl.com/

EU & Rest of World
Duncan Jones
Sinclair
Tel: +44 7970 725 752
[email protected]

Anna Cross
Zespri
Tel: +64 27 316 7777
[email protected]
https://www.zespri.com/

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