Sun World International is growing its network of partners. The company's widening network of licensed growers and marketers spans the globe with offices in the United States, Europe, Australia, South America, Israel, and North and South Africa.
"We are delighted to expand our global footprint through the appointment of renowned importers and marketers," said Petri van der Merwe, vice president of global licensing. "The newly appointed importers and California marketers will join a distinguished list of current importers and marketers, further strengthening Sun World's distribution across the U.S. and Canada."
Left to right: Petri van der Merwe, Zach Cason
Appointed importers:
- Courchesne Larose
- Forever Fresh
- Giumarra International
- Tastyfrutti International
- Robinson Fresh
Appointed marketer:
- Fowler Packing
Appointed marketer and importer:
- Four Star Sales and Four Star Fruit
"We develop partnerships with companies that share our vision and values, driving the growth of our consumer brands while maximizing returns for our licensed growers," said Zach Cason, North America licensing manager. "We are excited to collaborate with these industry leaders to bring our proprietary table grape varieties to consumers around the world."
The newly appointed importers are authorized to distribute and market Sun World's proprietary grape varieties throughout the U.S. and Canada. Supply comes from key growing regions including Peru, Chile, Brazil, and South Africa. The licensees will have the right to import and market both existing and newly developed varieties under the company's leading consumer brands including Autumncrisp®, Applause™, Adora Seedless®, Midnight Beauty®, Ruby Rush®, Epic Crisp®, Sable Seedless®, and Scarlotta Seedless®.
Sun World's licensees have access to tools to support their business including a licensee portal, marketing support, and regular e-newsletters sharing the latest information on variety development and other updates. To view the full list of current licensees, visit here.
In tandem with this licensee growth, Sun World is increasing its presence at international trade shows, showcasing offerings, reinforcing industry partnerships, and exploring new avenues for collaboration.
Fruit Attraction: Sun World will join forces with its newest acquisition, BioGold, at Fruit Attraction, October 8-10 in Madrid. Stop by pavilion seven, stand 7C16A to visit with the team and learn more about the work taking place in table grapes, stone fruit, cherries, citrus, and mangoes. The company will showcase its late-season grape brands including Autumncrisp, Midnight Beauty, and Scarlotta Seedless.
The Global Produce and Floral Show: The next and final stop on the company's 2024 worldwide trade show tour will be the Global Produce and Floral Show hosted by the International Fresh Produce Association in Atlanta, Ga. on October 17-19. Make plans to visit B3581 with the Sun World team and sample the popular Autumncrisp, Midnight Beauty, and Scarlotta Seedless brands.
For more information:
Sun World International, LLC
Tel: +1 (661) 631-4100
www.sun-world.com