Super Starr International is unveiling a second label created to not only penetrate the open wholesale market but also pay tribute to the late David Peterson.
With growing demand for papaya in the U.S., Super Starr president Lance Peterson underscores that now is the right time to launch a new papaya label. Over the last two years, imports of papaya from Mexico into the U.S. have experienced an increase of approximately 20 percent in additional loads per week, giving the company a strong indication that demand is on the rise.
With growing demand for papaya in the U.S., Super Starr president Lance Peterson underscores that now is the right time to launch a new papaya label.
"Papaya consumption and sales are up for us and we saw the opportunity to introduce a new label with a name that truly carries a legacy," said Lance Peterson, president and third-generation farmer of Super Starr International. "For my dad, it wasn't just about the product, but also about the service we provide. Our hope is that Don David will offer diversification to our papaya buyers while carrying our company's service into the whole papaya market."
For three generations, Super Starr has farmed in the U.S. and Mexico to produce year-round winter melons and papayas by growing, packing, and shipping in-house. The company controls the quality of its products from planting the initial seed until it's placed on store shelves. The grower also provides Fair-Trade Certified papayas.
"Our business is known worldwide for our papayas, and we're building a great deal of momentum around our winter melons as well," added Peterson. "Our premium honeydew melons will harvest in January from a strong crop. Retail customers are encouraged to lock in their volumes now along with papayas to capture some of the best fruit of the season."
Attendees of IFPA's Global Produce and Floral Show can stop by booth #3348 in Texas Town on October 17-19 to get a first look at the Don David packaging and to speak with Lance Peterson about placing an order.
For more information:
Lance Peterson
Super Starr International
Tel: +1 (956) 510-8126
[email protected]
www.superstarrinternational.com