Highline Mushrooms is unveiling its rebrand at this year's IFPA Global Produce and Floral Show. With the company's newly designed packaging, it intends to bring mushrooms out of the shadows and into the spotlight
This year, attendees will see a brand-new booth where the company will showcase a complete rebrand that's bold, fun, and packed with personality. 
"We've revolutionized the way mushrooms are packaged and presented across North America, and now we're setting the stage for the future. Our new packaging and rebrand strategy reflects our commitment to innovation and education. It's all about making mushrooms accessible, exciting, and, above all, fun for everyone. This is just the beginning," says Jose Cambon, CEO, Highline Mushrooms.
The company is adding color to the wall of brown on the shelves, making consumers stop in their tracks and take notice of this superfood with this vibrant, bold packaging showing off a dynamic, fun new look. The goal is to show the world why mushrooms could power up consumers' plates, supercharge their meals, and ultimately, increase mushroom consumption across the category. 
In addition to the rebrand, Highline Mushrooms is launching a brand new website designed with the consumer experience in mind. This fresh digital hub will make it easier to explore the flavor, versatility, and health benefits of mushrooms.
Highline Mushrooms invites show attendees to visit the company at booth #B653 in Atlanta.
For more information:
Devon Kennedy
Highline Mushrooms
Tel: (+1) 604-534-0278
[email protected]
www.highlinemushrooms.com