Fruit Attraction closed its 16th edition on 10 October with an all-time high in participation levels. A total of 117,370 professionals from 145 countries attended the event, an increase of 13% over the previous year.
Organised by IFEMA Madrid and FEPEX, with the presence of Andalusia as Guest Region, the Fair registered the participation of 2,201 exhibitors from 59 countries, and an occupation of 70,254 net square metres of fruit and vegetable offer, for the first time, distributed over 10 halls of the trade fair centre, representing an increase of 10% in both parameters over the 2023 edition. These figures have converted Madrid into the world fruit and vegetable capital as well as ratifying Fruit Attraction as a fundamental tool for the global fruit and vegetable business.
Once again, the trade fair has established itself as a major centre for the commercialisation of the national fruit and vegetable sector, with Spanish production centres occupying 55% of the exhibition area, with the participation of the country's fruit and vegetable producing autonomous regions. Of all the Spanish exhibitors, Andalusia was the region with the largest number of companies, followed by the Valencian Community, Murcia, Madrid and Catalonia. Other notable national participants also included Aragon, Extremadura, La Rioja, Castile-La-Mancha and Castile-León, as well as Navarre, the Basque Country, Galicia, the Canary Islands, Cantabria and Asturias.
The international segment accounted for 45% of total occupancy, attracting participation from 59 countries and expanding its exhibition area by 22.5%.
Once again, the Fresh Produce Area, aimed at fruit and vegetable producers and traders, stood out as the most representative segment of the fair, occupying 70% of the space and experiencing an increase of 6% over the previous year. The Auxiliary Industry Area accounted for 24% of the fair, showing a growth of 4%. The Fresh Food Logistics Area also stood out , with an increase of more than 26%. As a new feature this year, Hall 1 hosted Innova&Tech, an area focused on innovation, research and technological development companies bringing together, among others, the Biotech Attraction and Smart Agro sectors.
One of the most highly rated aspects by the attendees was the quality and professionalism of the international visitors, which grew by 24%, representing 49% of the total number of trade fair visitors. Once again this year, the largest number of visitors came from Europe , especially from Italy, France, the Netherlands, the United Kingdom, Portugal and Germany. The most notable were also those from Peru, Chile, South Africa, Morocco and Brazil.
The trade fair organised the collection of fruit and vegetables from exhibitors for the Food Bank of Madrid once again this edition, collecting a total of 50,331 kilos of fruit and vegetable products.
Organised by IFEMA Madrid and FEPEX, Fruit Attraction 2025 will be held from 30 September to 2 October.
For more information:
IFEMA Madrid
www.ifema.es