"We are faced with the problem of drought, knowing full well that these are cyclical phenomena; I was a child when, in the 1960s, there were periods of severe drought in Puglia and other regions of southern Italy. Especially around Capitanata, the rains stopped for three consecutive years, seriously affecting agriculture, one of the most important sectors of the local economy. Today the situation is more complicated due to a number of factors - first and foremost the high production costs and the loss of production quotas - but nevertheless the drought has led to a reduction in agricultural production, with economic and social repercussions for the areas," says Domenico Demaio, president of Futuragri and owner of the Rosso Gargano brand.
Rosso Gargano was established in 2008. The company has recently increased its exports, which now account for more than 50% of its turnover. With a quality product from its own land, the brand is present in 55 countries around the world, including Japan. In fact, by offering quality and reliability both in the short supply chain and in the kitchen, the brand unites the two souls of agriculture and industry. The certified Italian product, and in particular the Apulian long tomato, is particularly sought after.
"We are increasing our presence, especially in foreign markets, thanks to our participation in the most important trade fairs in the sector. Our visibility in Japan has become more important, also thanks to the acquisition of new customers, proof that our product is appreciated from the first taste. Among the company's innovations is our new advertising spot, which will be broadcast on the Italian Mediaset network in about ten days' time. We are presenting our corporate philosophy in a new form, which we have summarised as follows: 'As we grow them, we transform them.' We want to bring the flavours, aromas and colours of the Italian land, focusing on the short supply chain, from the selection of seeds to the processing of peeled, crushed and pureed tomatoes and cherry tomatoes."
"Sustainability is at the heart of everything we do," explains Domenico Dremaio. "We are committed to reducing our environmental impact by adopting the most appropriate agricultural practices, reducing waste and using environmentally friendly packaging, in parallel with proper waste management. From glass bottles to cans, we use recyclable and reusable materials in almost every component. In addition, our team of R&D laboratory managers are constantly researching innovative and environmentally friendly packaging options such as biodegradable and compostable materials."
"Consumers have appreciated our tomato puree in glass jars, available in 400g, based on raw materials we grow in our own fields in Apulia"
"We finished the processing campaign last week with volumes in line with last year's average. We processed 1,200 million tons of tomatoes, both long and vine. As a tomato specialist, we owe our commercial and reputational success to a constant search for quality, including a focus on research and development (R&D) of tomato varieties that meet the needs of the industry."
Rosso Gargano's target markets are supermarkets and restaurants in Europe, the United States, Canada and Australia. The company's mission is to create value over time and to build a business model that places human resources, territory and a short supply chain at the heart of the company.
The brand is Bio, GlobalGAP and GRASP certified, as well as IFS, BRC, ISO 22005, JAS for Japan and Orthodox Union Kosher for the Jewish market.
For more information:
Giuseppe Stasi
Rosso Gargano
Tel.: +39 0881 680166
Tel.: +39 389 6832206
[email protected]
www.rossogargano.com