The USDA's voluntary annual blueberry report anticipates Mexico's blueberry output in 2024 to reach 81,000 tons, marking an 8% uptick from 2023. This increase is attributed to adequate water supply and a rise in export demand. Despite Mexico grappling with drought, the berry sector is poised to mitigate water scarcity impacts over three years, thanks to efficient irrigation technologies, private reservoirs, and significant operational funds. Moreover, the adoption of new, drought-resistant, and high-yield varieties is advancing.
While the 2023 production was estimated at 80,181 tons, reflecting growth due to innovative practices, new genetics, and robust export demand, the export volume for the 2023/2024 season was recorded at 67,474 tons. The peak export month was April, with 17,406 tonnes shipped. To counteract competition from Peru and its lower-priced offerings during the October-January window, Mexican producers delayed the 2024 harvest start to early February, potentially impacting production levels.
Looking ahead to the 2024/2025 season, projections suggest a 10% reduction in volumes compared to the current campaign. Despite this, berries remain a leading agricultural export for Mexico, with the sector benefiting from tariff-free access to the U.S. and Canada under the T-MEC trade agreement. The U.S. accounts for nearly 97% of Mexico's blueberry exports. Among Mexico's berry exports, strawberries lead at 54.5%, followed by raspberries, blackberries, blueberries, and mixed berries.
The downward trend in export volumes does not necessarily indicate a decline in the industry, as efforts to bolster the domestic market continue. The real impact on the sector may hinge on analyzing both export and local market production flows.
Source: Blueberries Consulting