Zespri's counter-seasonal Zespri Global Supply (ZGS) program is underway, supporting our efforts to deliver a 12-month supply to key customers in key markets, to build the Zespri brand, and to deliver strong, sustainable grower returns in an increasingly competitive kiwifruit category. This year Zespri is expecting to sell more than 26 million trays, or more than 93,000 tons, of kiwifruit from orchards throughout France, Italy, Greece, Korea, and Japan.
Zespri Executive Officer – Northern Hemisphere Supply, Nick Kirton says following the completion of sales of New Zealand SunGold, the ZGS season has kicked off in Europe. "Our Japan and Korea markets are also set to shift to ZGS SunGold in the coming weeks, with the US and China to follow in December."
"For Zespri Green we expect to sell more than seven million trays from Italy and Greece this season with sales getting underway as soon as New Zealand sales have wrapped up in the coming weeks."
"We're looking forward to providing customers and consumers with high-quality, great-tasting kiwifruit as we move from New Zealand-grown to Northern Hemisphere-grown fruit Zespri branded kiwifruit."
"ZGS plays a critical role in our efforts to provide customers and consumers with premium Zespri Kiwifruit for all 12 months of the year, helping maintain shelf space until the New Zealand season starts again, and supporting returns for our New Zealand and offshore growers." Zespri's Global Supply program was established around 25 years ago and involves working with around 1,500 Zespri growers offshore.
In response to increasing demand and intensifying competition, Zespri is currently asking New Zealand kiwifruit growers to support the expansion of its ZGS business via a Producer Vote.
Voting launched on 11 November and is open until midday on Thursday 5 December, with growers being asked to support the allocation of up to 420 additional hectares of SunGold Kiwifruit per year over six years across Italy, France, Japan, South Korea, and Greece, subject to annual review by the Zespri Board to confirm forecast demand remains ahead of supply and the provision of annual reporting to growers. The proposal has been co-developed with the industry following an extensive engagement process.
For more information:
Anna Cross
Zespri
Tel: +64 27 316 7777
Email: [email protected]
www.zespei.com