Wonderful Halos launched its first national integrated marketing campaign in five years, "Hands Off My Halos," designed specifically for the big screen. The two new commercials highlight Wonderful Halos as a snack both kids and parents love by capturing the chaos that unfolds when a parent takes their child's last Halos mandarin. Whether it's reporting their mom to the IRS or cutting the brake lines on their dad's car, the campaign's message is that kids will go to extreme lengths if anyone tries to take their Halo snack.
"We are thrilled to blend this creative with laugh-out-loud moments to show how much both kids and parents love Wonderful Halos," said Jennifer Hirano, vice president of marketing, The Wonderful Company. "Parents are overwhelmed with decisions every day and feel pressured when selecting what they are feeding their kids. Halos are always a win as a healthy, sweet snack for kids and parents alike."
Whether it's reporting their mom to the IRS or cutting the brake lines on their dad's car, the campaign's message is that kids will go to extreme lengths if anyone tries to take their Halo snack.
The citrus item is sweet, seedless, and easy to peel and is enjoyed at home or on the go. They are also a source of vitamin C, with 50 percent of the recommended daily value per serving.
"Hands Off My Halos" is the first new television campaign in seven years and will air on Amazon Prime, Disney+, Hulu, and NBC Peacock. Additionally, the campaign will extend to social media, out-of-home, experiential events, brand partnerships, and Wonderful Halos' in-store POS display program, reaching millions of consumers online and in stores across the country. The company's in-house creative team at Wonderful Agency, led by chief creative officer Bobby Pearce, developed the campaign. 
The brand will continue to use colorful stickers on its mandarins featuring the mascot with fun, trendy, and shareable sayings about how one might feel after enjoying Halos.
"From mischievous antics to cheeky retaliations, the campaign is a fun, lighthearted way to celebrate a snack that's adored by the whole family, even if stealing the last one might have some unlikely consequences," said Pearce.
Wonderful Halos also recently launched its largest TikTok campaign featuring its social media mascot, Hal the Halo. The brand will continue to use colorful stickers on its mandarins featuring the mascot with fun, trendy, and shareable sayings about how one might feel after enjoying Halos.
The California mandarin brand is available year-round in 3- and 5-pound bags at grocery, mass, and club stores nationwide.
For more information:
Anessa Quintanilla
The Wonderful Company
[email protected]
http://wonderful.com/