Following a period marked by adverse weather events and economic hurdles, New Zealand's avocado industry is witnessing a resurgence in optimism, underpinned by favorable climatic conditions and the unwavering commitment of its growers. Matthew Ball, the marketing and communications manager at New Zealand Avocado, highlighted the resilience of the sector despite the setbacks posed by Cyclones Dovi and Gabrielle in 2022 and 2023, respectively. These cyclones not only affected fruit quality but also diminished export volumes, presenting considerable challenges for growers. Nonetheless, the current season is showing promising signs, with a notable increase in flowering and fruit set across major cultivation areas, projecting a harvest of approximately seven million trays—a significant improvement from the previous year's five million.
The anticipated yield for this season is being closely monitored by financial institutions, signaling a positive outlook for the sector's sustainability and growth potential. New Zealand avocados continue to enjoy high regard both within the country and on the international stage, thanks to their premium quality and sustainable cultivation practices. The industry comprises about 1,600 growers, with the Bay of Plenty and Northland regions being the most prolific, contributing to 50% and 45% of the national output, respectively.
Exports play a crucial role in the industry, with 50 to 60% of the crop destined for international markets, primarily Australia. Asian markets, including South Korea, Japan, and Thailand, are also key to the sector's expansion. Efforts to refine the export strategy aim to align supply with market demand more effectively, thereby enhancing grower returns and alleviating pressure on the domestic market during peak periods. New Zealand Avocado supports these endeavors through research, development, and marketing initiatives, although it does not engage in direct sales or marketing of avocados.
On the ground, growers like Northland's Greg Rathbun are navigating the recovery with cautious optimism. Rathbun, who operates a 7-ha avocado orchard, reflects on the recent challenging seasons that led some growers to diversify or exit the industry. Despite these hurdles, a favorable spring and the prospect of a good summer are buoying spirits. Rathbun emphasizes the importance of diversification and leveraging multiple sales channels, including exports, local sales, and online platforms, to mitigate the impact of increasing global competition.
The industry remains vigilant about optimal growing conditions, emphasizing the need for warm, frost-free environments, well-draining soils, and protection from strong winds to ensure healthy growth and productivity. Pruning practices are tailored to maintain tree health and fruit quality, with major structural pruning recommended in winter or early spring to prevent sunburn.
As the New Zealand avocado industry navigates its recovery, the collective efforts of growers, strategic market positioning, and adherence to best practices in orchard management are pivotal in sustaining its trajectory toward revitalization and growth.
Source: SunLive