The Commerce Ministry of Thailand organized a business matching event for fruit and agricultural products, alongside a signing ceremony for memorandums of understanding (MoUs) between Thai exporters and international buyers. Deputy Commerce Minister Napintorn Srisunpang reported that 96 Thai fruit export companies, along with 65 importers, buyers, and distributors from 19 countries and regions including China, Europe, the US, Japan, and Australia participated.
Business matching activities were conducted both online and onsite, leading to over 500 scheduled meetings. Napintorn indicated that these negotiations could result in order placements exceeding 1.5 billion baht (US$44.5 million). Sought-after products included durian, longan, mangosteen, coconut, and processed fruit items.
Eight MoUs were signed between Thai exporters and trade partners from China, Japan, South Korea, Taiwan, and Indonesia, with an expected yield of over 2 billion baht (US$59.4 million) in sales of fresh fruit. The event also introduced a character to promote Thai fruit identity, exhibitions of diverse fruit and agricultural products, and cooking demonstrations.
Thailand anticipates exporting over 4 million tonnes of fresh and processed fruit internationally this year, with an estimated total value exceeding 300 billion baht (US$8.9 billion), marking a 2% year-on-year growth. The Department of International Trade Promotion plans to execute more than 30 projects to promote Thai fruit products overseas, including sales promotions in international malls and trade negotiations at global trade fairs, reported Bangkok Post.
According to the Trade Policy and Strategy Office, Thailand exported US$28.8 billion (1.01 trillion baht) in agricultural products in 2024, a 7.5% year-on-year increase. Fresh, chilled, frozen, and dried fruit emerged as the leading export product, valued at US$6.51 billion, accounting for 22.6% of the total agricultural export value.
Source: Thaiger