The exotic fruit market is expanding, with growing demand in Asia and Europe. Consumers are increasingly interested in tropical and healthy products and are looking for new flavors and nutritional benefits.
Colombian export company Acacia Ciem, which participated for the first time this year in Fruit Logistica in Berlin, wants to respond to this international demand with exotic and tropical fruits.
"We already have a foothold in Asia and are now focusing on Europe. We want to enter markets in Spain, France, the Netherlands, and Germany, among others," stated Sebastián Abril, the company's deputy director.
Acacia Ciem's portfolio includes passion fruit varieties such as pomegranate, gulupa, and maracuyá. It also includes tamarillo, pineapple, mango, avocado, and Tahiti lime. According to the company, passion fruit enjoys the greatest demand. "We've noticed that European consumers are often surprised when they try these fruits. We introduce these fruits to them through tastings, juices, jams, and sweets, so that they discover how versatile they are," stated logistics coordinator Juan Urbano.
Exotic fruits are known for their unique taste and health benefits. "Pomegranate, gulupa, and passion fruit are rich in antioxidants, promote digestion and strengthen the immune system. Tamarillo and Tahiti lime contain high levels of vitamin C and contribute to healthy skin and better blood circulation," Urbano said.
These attributes have driven demand in international markets, where consumers seek natural and functional options. "More and more consumers are opting for high-quality fruits grown sustainably and with a lower environmental impact," Urbano stated. In addition, the popularity of processed fruit products, such as juices and jams, is increasing in Europe and Asia. This calls for innovative marketing strategies.
A major challenge is the gap between producers and the international market. "Many small-scale producers are not familiar with export regulations and certifications. This leads to the use of intermediaries, which drives up prices and makes access to the market more difficult," stated Abril. Seasonal demand and certification requirements vary from country to country, which affects prices and competitiveness.
The export process is rigorous, and the Colombian Agricultural Authority (ICA) carries out controls to make sure exports meet international requirements. Currently, the company exports its products by air to maintain freshness, although it hopes to increase volumes and diversify logistics.
Despite the challenges, the market for exotic fruit has great potential. "Colombia has a privileged location and a large productive capacity but exports less than Ecuador and Peru. This means that our export potential is still great," April concluded.
For more information:
Sebastián Abril
Acacia Ciem
Bogotá, Colombia
Tel.: +57 312 - 452 - 1104
Email: sebastian.abril.san@gmail.com
Email: gerencia@acaciaciem.com
www.acaciaciem.com