Continental Fresh LLC, a grower, shipper, and importer of fresh fruits and vegetables from Latin America, is bringing its purpose-driven mission to SEPC Southern Exposure in Orlando, FL, from March 6-8. The company will spotlight its Water For All branded Mexican mango program, reinforcing its commitment to making a meaningful impact beyond just business.
With deep-rooted partnerships in Latin America, the company prides itself on connecting reliable growers with retail, foodservice, and wholesale customers across the U.S. Through its Water For All initiative, the company blends social responsibility with premium-quality produce, offering a unique opportunity for buyers to make a difference with every purchase.
"Southern Exposure is always a standout event for us, and being in Florida makes it even more special," said Robert Cabili, VP of sales and business development. "We look forward to engaging with industry partners and sharing how our program is driving real change for communities in need."
A key highlight of the show will be its "PLU with Purpose" campaign, emphasizing how each Water For All branded box of mangos directly supports clean water initiatives. A portion of the proceeds from these specialty-labeled mangos goes to BLUE Missions, a nonprofit dedicated to providing clean water and sanitation solutions to families in Latin America.
"Consumers today are actively seeking brands that stand for something bigger than just profit," added Cabili. "When companies embrace both profit and purpose, they build stronger connections with their customers and create lasting, positive change."
Consumers are increasingly drawn to brands that align with their values, with 92 percent expressing a preference for products that support a cause¹. Additionally, 94 percent of consumers are more likely to recommend brands they feel emotionally connected to², and from a retail perspective, loyalty pays off–70 percent of engaged shoppers are willing to spend up to twice as much on the brands they trust³. Continental Fresh's dedication to corporate social responsibility comes to life with every Water For All branded box of specialty-labeled mangos, ensuring that purpose and produce go hand in hand.
Attendees of Southern Exposure are invited to visit Continental Fresh in booth #402 to discover more about the mission.
¹ Procurement Tactics
² SmallBizGenius
³ Forbes
For more information:
Continental Fresh
https://www.continentalfresh.com/
https://www.continentalfresh.com/produce-purpose