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GI-tagged citrus from northeast India boosts craft gin appeal

The northeast region of India, known for its unique agricultural products, features Assam's Kaji Nemu (Citrus limon) and Meghalaya's Khasi Mandarin (Citrus reticulata). These citrus varieties have gained Geographical Indication (GI) recognition, enhancing their market presence domestically and internationally. Their incorporation into the craft gin industry, particularly in Cherrapunji Eastern Craft Gin, underscores their growing influence.

Kaji Nemu, often referred to as the Assam Lemon, is noted for its elongated shape and tangy taste. It has held a GI tag since 2019 and was declared the state fruit of Assam in 2024. This recognition has facilitated its export to markets like London and the UAE. The citrus variety is integral to Assamese cuisine and is now featured in Cherrapunji Eastern Craft Gin due to its distinct flavor.

Khasi Mandarin from Meghalaya, known locally as Soh Niamtra, is celebrated for its balance of sweetness and tang. It received a GI tag in 2014, boosting its demand and export, particularly to the Middle East. Public-Private Partnerships have connected local farmers to global markets. Its high sugar content makes it suitable for processed products, and it is also used in Cherrapunji Eastern Craft Gin, highlighting its global appeal.

Cherrapunji Eastern Craft Gin, utilizing these GI-tagged fruits, has achieved international recognition, including awards at the Spirits Business Awards and the San Francisco World Spirits Awards. This integration of local ingredients with global spirits markets illustrates the potential of northeast India's agricultural products in the craft gin industry.

Source: India Today