"Easter is a time to enjoy and share precious moments together," says Looye. That's why the tomato grower is introducing the Focaccia Easter Board, featuring Looye Honey tomatoes as the shining centerpiece—a festive addition to any Easter table. This campaign aims to inspire and engage consumers in Germany, the Netherlands, and Belgium—especially enthusiastic home cooks.
Bake along and complete the Easter table
"Home baking is more popular than ever. And with the addition of Looye Honey tomatoes, you can turn your culinary creation into a true Easter favorite. The festive Easter board with Looye Honey tomatoes, a delicious tomato jam, and a fresh tomato salad is the perfect dish to enjoy together," says Isabel Groot, Campaign Manager at Looye Kwekers.
Maximum visibility: From online to in-store Looye has launched a 360° marketing campaign to bring the Easter concept to the attention of consumers through online media, collaborations with well-known food influencers, press releases, online recipes, recipe videos, and in-store sampling at various retailers. In addition, the packaging of Looye Honey tomatoes includes references to additional Easter recipes, and greengrocers selling Looye tomatoes can register exclusively for a free baking pack.
Isabel: "With this campaign, we want to inspire consumers to put something truly special on the table this Easter. The Focaccia Easter Board with Looye Honey tomatoes brings people together while leaving space for a personal touch."
The campaign runs from 24 March to 22 April 2025.
For more information on the Easter campaign:
Isabel Groot
Looye Kwekers
0174 520 060
isabel.groot@looye.com
www.looye.com