As talks progress on reducing import duties on apples in Kashmir Valley, India, growers express concerns about industry prospects.
Growers have addressed Prime Minister Narendra Modi and the Union Agriculture Minister, seeking intervention to limit imported apples. Historically, high import duties have protected domestic apples, maintaining competitiveness despite quality and productivity issues. A potential reduction in tariffs could lead to competition with superior global imports.
Over a decade ago, Mir Khurram Shafi, Founder and CEO of Qul, warned against relying solely on protectionist policies. During the 2011–12 FEEL farmer engagement programs, Khurram stressed the need for Kashmir's apple industry to enhance quality, productivity, and competitiveness. He promoted high-density apple plantations in Jammu and Kashmir, transforming practices for early adopters.
Khurram, whose insights were documented in a Harvard study, observed shifting consumer expectations. "Consumer expectations of fruit in India had changed with the availability of imported fruit. Consumers expected apples to be of high quality: similar in size, color, and taste from one day to the next, with no bruises. Indian apples were often seen as inferior in quality to imports," he explained.
"Only 25% of the produce in Kashmir was high quality, compared to 80% in Italy. India lagged behind on every important indicator: variety, size, and color. However, Indian apples still sold well in India because they were protected by a 50% duty levied on imported apples. The World Trade Organization might force reduction of this protectionist tariff in return for export of Indian mangoes," he added.
Khurram urges the adoption of high-density plantation methods. "For those who haven't yet made the transition, the time to act is now," he stated. He emphasized Qul's mission to prepare growers for changing conditions, stating, "By advancing high-density plantations and prioritizing quality, we are helping to build an apple industry in Kashmir that can thrive, regardless of external pressures," he concluded.
Source: Greater Kashmir