Ocean Mist Farms has officially kicked off its spring season. With its annual migration north complete, the company's transition to its spring/summer growing region – in Castroville and Salinas Valley, California – is in full production.
"The spring crop is looking great," said Ben Wilson, commodity account manager. "If these first harvests are any indication of what our season will bring, it's going to be a good one. With the exceptional quality we're seeing, we expect a strong crop through the Easter holiday and beyond."
© Ocean Mist
Easter is a big artichoke holiday, and this year will be no exception. "We will have promotable volumes in a variety of pack sizes to support customer demand," said Wilson. "Now is the perfect time for ads and promotions that will create excitement in produce departments and remind consumers of the crops they can expect this spring and summer."
In addition to ads and promos, building destination displays and taking advantage of cross-promotional opportunities will also generate excitement and result in artichokes in baskets.
© Ocean MistAlong with the company's ample supply of green artichokes, its purple artichokes are appreciated by consumers and are hard to keep on the shelves when retailers stock them. "These first spring harvests of purple artichokes are yielding a beautiful crop; we expect good volumes for Easter and through April and possibly into May," said Wilson.
For more information:
Lori Bigras
Ocean Mist Farms
lbigras@oceanmist.com
https://www.oceanmist.com/