Northern European Sales Manager
Location: Europe (Netherlands preferred, with travel across regions)
Defined Sales Areas: Scandinavia, Germany, Poland, Northern Netherlands, Czechia
Employment Type: Full-time
Reports To: Strategy Director Salary: €50,000 - €70,000 basic dependant on experience, OTE €110,000+
Benefits: Car allowance, pension scheme, health insurance contribution, professional development opportunities
About NLight
NLight is a global leader in innovative lighting solutions, specialising in energy-efficient systems exclusively for the Horticulture sector. Our commitment to cutting-edge technology and sustainability positions us at the forefront of the industry. As part of our ambitious growth strategy across Northern Europe, we are seeking a dynamic, results-driven leader to drive sales and market development in this key region.
Purpose of the Role
The Northern European Sales Manager will be responsible for driving revenue growth, expanding market penetration, and building strategic relationships across Scandinavia, Germany, Poland, Northern Netherlands, and Czechia. This role will play a critical part in strengthening NLight’s brand presence, working closely with growers, partners, and internal teams to deliver tailored lighting solutions that drive success.
Key Responsibilities
Sales & Market Development
• Develop and execute a strategic sales plan to achieve ambitious revenue targets across
Northern Europe.
• Drive market expansion efforts, securing new business opportunities while reinforcing
relationships with existing clients.
• Build and manage a strong sales pipeline, ensuring sustained growth across all key
markets.
• Provide market intelligence, identifying trends, competitive positioning, and opportunities
for expansion.
Client Engagement & Partnerships
• Build and maintain long-term relationships with key clients, including horticulture growers,
distributors, and industry stakeholders.
• Position NLight as a trusted partner, offering tailored lighting solutions that enhance
efficiency and yield improvements.
• Oversee pilot projects and trials, demonstrating the value of NLight’s solutions to
prospective customers.
Regional Strategy & Execution
• Collaborate with colleagues and leadership to align regional activities with overall
European strategy.
• Represent NLight at industry events, trade shows, and conferences to enhance brand
visibility.
• Work closely with marketing teams to develop region-specific campaigns that boost
customer engagement.
Reporting & Performance Management
• Track, analyse, and report sales performance metrics, ensuring transparency and
accountability.
• Provide regular insights and updates to senior leadership on market conditions and
business development progress.
Key Performance Indicators (KPIs)
• Annual Sales Revenue – Meet or exceed 5,000 fixtures per annum.
• Sales Pipeline Strength – Maintain a robust and active pipeline of prospective deals.
• Client Retention & Growth – Secure long-term commitments and repeat business.
• Create key contacts with local consultants, contractors, and cooperatives.
• Market Expansion – Demonstrate measurable growth and penetration across assigned
territories.
Required Skills & Experience
• Proven track record in sales leadership, preferably within the horticulture or controlledenvironment sectors.
• Deep understanding of the Scandinavian, German, Polish, Dutch, and Czech horticulture
markets, including key industry trends.
• Strong negotiation and relationship-building skills, with experience managing complex
sales cycles.
• Ability to work independently, taking ownership of sales strategy and execution.
• Exceptional communication and presentation skills.
• Willingness to travel extensively across the assigned region.
Why Join NLight?
• Be part of a rapidly growing company leading innovation in horticultural lighting.
• Work in a high-impact role, shaping NLight’s success in Northern Europe.
• Competitive salary with performance-driven commission structure.
• A collaborative, forward-thinking team dedicated to delivering world-class solutions.
For more information:
Natalie Cunningham
NLight
natalie@n-light.tech