In "How One Woman Changed the Supermarket Produce Section Forever," recently published on CivilEats.com, journalist Larissa Zimberoff discusses the success story of Dr. Frieda Rapoport Caplan and the documentary film about her life, "Fear No Fruit."
Zimberoff was on her United Airlines flight to New York from France when she picked documentary "Fear No Fruit" from in-flight entertainment selection. She was impressed by the story.
"At the time I was working on a story about the future of the supermarket, and it seemed like such a coincidence to find this film. While watching it, I kept thinking what a cool woman Frieda was and that I wanted to share her story," said Zimberoff.
It's not just Dr. Caplan's entrepreneurial spirit and can-do attitude that inspired her. Zimberoff finds the behind-the-scenes look at the produce industry equally intriguing. She connected with the Caplans within hours of having viewed the documentary via Supermarket Guru Phil Lempert, whom she had recently interviewed for another story.
"The film was incredibly engaging from start to finish, and it was inspiring to learn about the strong, family-run, and female-led company," added Zimberoff.
You can find the article here.
For more information:
Oakley Boren
Frieda's Specialty Produce
+1 714 733 7660