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US (CA): Tavilla Sales changes name to Vision Produce Company

After 32 years of flying under the Tavilla Sales Co. banner, Bill Vogel, President of the company, announces a name change to Vision Produce Company.

he says, "With a focus on the future, the name Vision Produce Company expresses better our direction, our essence and our identity. There is no change of ownership, personnel, address or phone numbers. Our current high standards of operation and our focus on the needs of our customers will continue to be met as usual.

"Our company has come a long way since its inception in 1980. Moving from brokerage to importing and direct sourcing has created a new and different business model. Gaining national distribution through partnerships Vision Import Group in New Jersey in 2008 and Vision Produce Partners of Texas in 2012 has added an expanded customer base and additional grower sources. We are developing our own brands and innovating along our category lines. We are no longer just another distributor of commodities; we have become a direct link to the grower. With our focus on the future, the name Vision Produce Company more clearly expresses who we are and discloses our commitment to be in the forefront of change in our industry.

"We are honored to be growing and evolving as part of the dynamic Produce Industry. We trust you find our name change prudent and continue to experience our pursuit of high standards. On behalf of all the personnel at the Vision Companies we thank our customers and growers for their support and good will."

For more information:
Bill Vogel
Vision Produce Companies
Tel: +1 213-622-4435
Mob: +1 213-379-4759
[email protected]
Publication date: