The Californian firm Organics Unlimited is preparing a new programme for producers (GROW) this month within the framework of a campaign created to promote organic bananas and social responsibility.
"We are giving retailers the option to provide different kinds of samples, depending on their capabilities. Some shops, for instance, have bakeries that make use of GROW bananas for the production of banana bread, from which samples could be made. In others, it will be a matter of offering customers a banana portion," explained Velázquez.
"We will also provide customers with information so that they can learn a bit more about GROW, whether via the demonstrations or by visiting www.growbananas.org”.
Through an extra charge of US$0.60 per box, the campaign will provide financial support to social development projects in Mexico and Ecuador. In the case of Mexico, where most GROW bananas are produced, the funds will be used to support the Proyecto Amigo (Project Friend); a non-profit initiative in Colima that offers grants for students to be able to attend school and University.
"In addition to study grants, GROW's funds have been used for the expansion of a student residence, the development of computer labs and tutoring sessions for students via homework clubs."
Source: Mangomexicano.com