Almost half of Russian families own summer houses and grow fruit and vegetables there, reveals a study by the company GfK. In fact 46% of families grow their own produce which they consume fresh or preserve. Experts are of the opinion that the desire of Russians to spend time in the country and cultivate their own produce is already affecting and will continue to affect the market sales of consumer goods in the future.
By growing their own produce, Russians have two main objectives: to provide organic food for their families, as well as providing fruit and vegetables for preserving - says the study. This may have a negative effect on growth. This can be seen in the frozen vegetables category, the sales volume of which have decreased by almost 20%. According to GfK, manufacturers and retailers now need to study the consumption situation in detail and find new motivation to encourage shoppers, by successfully adapting the product offering to the new conditions. Presently sales are directed to discounts and promotions due to the crisis conditions.
Source: wek.ru