As a predominantly based northern state-centric farming operation, D’Amore said they’re looking forward to a very robust end of the season. “The market is sluggish but that will turn itself around in two to three weeks. Then the Michigan deal becomes quite unique as the last standing deal in the continental United States. We’re looking forward to what is usually a very good pricing situation at the end of the season.”
Prices expected to increase in the Fall
Right now prices are at the low point, which is culminating with the different deals coming together and heavy supply. “We do follow the supply and demand model as one would expect. So I think we’ve got to keep the faith for a couple of weeks then we’ll see the price inch up,” D’Amore commented. “Then as we get into periods of sale at the end of September and into October it’ll be as strong as it ever is.” The state’s supply leans towards the east side of the Rockies and east coast markets and coastal region of the east “where people appreciate blueberries,” said D’Amore.
Blueberry quality and growth in popularity
Consumption continues to rise for the health conscious. “The growth of the blueberry has been phenomenal in the last 15 years. People continue to appreciate the neutraceutical value of the blueberry,” noted D’Amore. “The only thing that weighs against the success of the blueberry crop is more people are planting it. It keeps itself in check. The demand rises and the acreage rises. Berries are a good category and blueberries are a good player in the category.”
For the next few weeks he said volumes will continue positively. “The quality will also be better than in the past and we’re just going to have to power through a low pricing period and capture the rewards on the far side.”
For more information:
Jerry D’Amore, Consultant
First Pick Farms
Ph: 616-842-3916
[email protected]
www.firstpickfarms.com