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The event is set up slightly differently than the average show, a big part of its draw is that there is a retailers area where it is possible to make appointments to speak one on one with buyers in the Merchant's Trade Centre. Each meeting lasted 10 minutes and gave visitors the opportunity to present their goods to fruit and vegetable buyers.
Along with the retailer's meetings, there was a stand area, networking opportunities, along with discussion panels, which were held throughout the day for visitors with subjects such as "What to do without Russia", looking to the West for trade, and the effects of the embargo on the market. There was also a look at the domestic market and the organic market.
Urszula Zaradkiewicz and Beata Zielinska, show their award winning apple juice in a PET can.
Companies also had the opportunity to enter for the Fresh Market Award–Product of the Year 2016. There were two ways of winning, by internet vote and visitors were also given the opportunity to vote by ballot. The Natural Juice 100% Royal Apple from Activ Sp z.o.o. in a PET can, was the winner at the event and Cristobal Meseguer won the internet vote for their MPaper packaging.
MPaper packaging from Cristobal Meseguer.
Please click here to view the photo report.