Origine Group has created a new brand for high-end kiwis. It is called Sweeki and was presented at Madrid's Fruit Attraction.
Origine Group's Administrator Alberto Garbuglia presented the new range to over 30 journalists.
"We carried out market analyses in Spain and found that consumers prefer medium/high-end products. Sweeki falls into the premium category and provides consumers with high-quality fruits that are particularly sweet, thanks to the high Brix levels and strict selection."
A recent study, carried out on a sample of wholesalers, retailers and stakeholders, showed that the Spanish kiwi market is a leader in Europe and is growing. Nevertheless, domestic production only meets 11% of the demand, while imports (89%) are worth €156 million.
Currently, most of the volumes come from New Zealand, followed by Italy. Business is expected to increase.
Produced and distributed by Origine Group - a consortium founded in 2015 by Afe, Apofruit, FruttaC2, Granfrutta Zani, Kiwi Uno, OP Kiwi Sole, Pempacorer, Salvi-Unacoa and Spreafico - Sweeki is an innovative solution for markets such as Spain, who are looking for high quality produce.
