Camposol have introduced a new Berry that Cares program for its blueberries recently, for the purposes of illustrating its commitment to the environment, its communities, workers, and the consumer. Blueberries were available at retail level as of October 18 in Europe, China, Canada and the US. “We have received very good feedback from retailers who appreciate this initiative and are willing to work with us in order to promote its benefits amongst consumers,” says Jorge Ramírez, CEO of Camposol.
Consumers like knowing where their food comes from and knowing more about how commodities are processed. “More than ever, consumers are more aware of the origins of their food, the traceability of the products they take home and, of course, the social and environmental standards to which growers like Camposol adhere.”
The consumer will be able to find the differentiating characteristics of the blueberry, which include that they are free of pesticides, non GMOs and are concerned about the communities and the environment where they’re farmed. Berries are grown in the northern region of Peru, available August through April. “The season has been going very well so far, we are at peak volumes and quality is excellent,” says Ramirez. The blues are also going to be available organically in the future. “We are just starting to harvest our organic fields,” Ramirez notes.
At one time the land where the berries are grown was mere desert. “Now, after 20 years, you can see a thriving community growing with the agro-industrial activity,” he says. Bolstering opportunities for its employees, Ramirez says the program includes a chapter that refers to the training of our employees and the equal opportunities and programs oriented to women. During high seasons, Camposol employs more than 15,000 people. “It is truly meaningful to us that we are able to show our customers and consumers that what we do is done with the highest standards of social responsibility and good environmental stewardship.”
For more information:
Jorge Ramírez
Camposol
Ph: 954-317-0528