New brand of locally-grown fruits & vegetables
Khayr Qatarna brings fresh produce to Qatari supermarkets
Khayr Qatarna, an initiative of the Your Health First campaign, has harvested its first crop and has begun supplying fresh fruit and vegetables to local supermarkets. The objective of this campaign is to help improve food security, increase sustainability and encourage healthy eating in the Gulf nation.
Khayr Qatarna is the new phase of the innovative Project: Greenhouse initiative, which has erected greenhouses at more than 130 schools to teach children about healthy eating and cultivating their own food. The initiative has seen three large-scale, climate-controlled greenhouses built at three schools in Qatar. Gulf-times.com reports how these greenhouses are being used to grow fruit and vegetables that are then distributed with Khayr Qatarna branding through local supermarkets.
More greenhouses are in the pipeline, and all profits from the scheme will be reinvested in the initiative.