Europe is heading towards its biggest apple harvest in years and the top contributor will be Poland. Marawan noticed this increase of apple production as well: “This year we’re simply producing too much. Our own orchards will harvest over 45 per cent more apples this year compared to last season. This is mostly due to the warm weather we’ve had. The lack of hail and snow and the top shape of our irrigation system made the apples grow the best they can!”
The enormous increase in the apple harvest could lead to an oversupply, however Marawan is not concerned: “Luckily for us our clients are waiting for these apples. They know the quality we provide and it doesn’t matter if we produce 45 per cent more, these apples will be sold before we know it. We export a lot of apples to Spain, Italy and Germany, but can always divert and export the apples to Egypt once Europe stops ordering.”
When pressed further about an inevitable oversupply, Marawan revealed that even if some of the apples wouldn’t sell to other countries, Sarafruit had a back-up plan: “There are a lot of factories in this area that use apples for their processed food. Their demand is close to never-ending. So once European countries are fully supplied, we’ll still have options to get rid of our apples.”
For more information;
Mohamed Marawan
Sarafruit
Email: [email protected]